Creator business & growth strategy

You already built the audience. Now let's build the business.

I help educational creators turn their expertise and existing audience into offers, launches and revenue that add up.

hi, i'm gaia 🌺 the one who handles the business part
Followers
Customers
Views
Revenue
50+creator businesses €100Klaunch in 5 days 4+ yrsin the creator economy
OffersPositioningPricingFunnelsLaunchesMembershipsCoursesEmailPaid socialMonetization
OffersPositioningPricingFunnelsLaunchesMembershipsCoursesEmailPaid socialMonetization
Sound familiar?

So why does the income still feel unpredictable?

You post consistently. People trust you. The audience keeps growing. And you're still leaning on brand deals, client work or a job to make the numbers work.

I understand how frustrating this must feel.

Turn your followers into paying customers.

Courses. Memberships. Coaching. Digital products.
What is usually missing is the offer, and the system that sells it.
Your audience, monetized Live
100K followers
AudienceRight offerCustomers
💸 New order+€297
🌐 Launch goal reached100%
Illustrative UI, not client data.
Case study — content creator teaching personal finance

12K 100K
in 5 days.

01 — The challenge

A real audience built around relocating to the USA. Great expertise, engaged people, but a niche with a ceiling on what it could sell.

02 — The pivot

We moved the business to the bigger opportunity next door: personal finance. New positioning, new product strategy, and a launch built around it.

03 — The result

€100K launch

Five days, a much larger category, and far more room to grow after it.

“We never touched his audience. We changed what he was selling them.”
the strategy behind the numbers ✨

We'll probably work well together if…

You already have an engaged audience that trusts your expertise
You want to monetize through courses, memberships, coaching or digital products
You’re serious about building a business, not just growing an account
You want someone looking at the whole business, not one isolated channel
You’re open to testing, iterating and making strategic decisions

good work happens when the fit is right ✨

Probably not the right fit if…

You’re starting from zero and mainly need audience growth
You’re looking for a social media manager
You want guaranteed overnight results
You just need someone to execute a list of tasks
You’re not ready to treat your audience like a real business
Sounds like you? Book a free 30-min call →

Hi, I'm Gaia 👋

Creator business & growth strategist

For 4+ years I've worked inside educational creator businesses: 50+ of them, across finance, languages, design and professional skills, on offers, launches, funnels and paid acquisition.

That means I've watched a lot of business models work, and a lot of them not work, from the inside. It's usually why I can see the opportunity in yours quickly.

Strategist + marketer + operator.

I'm in the strategy and in the build. And I run my own brand, Soft Disco, so I know how these decisions feel when the money is yours.

From Italy, now based between Portugal and Bali 🌴

Off the clock
leg day, then launch day 🏋🏻‍♀️
green things & blue water 🌿

When I'm not inside someone's funnel: I'm chasing the sun, checking my sleep score on my Whoop, doing a pilates class or spending time in nature ☀️

How I help

Where I usually come in.

Sometimes it's one piece. Sometimes it's the whole thing. We start wherever the biggest opportunity is.

01 💡

What should we sell?

Find the opportunity your audience is already telling us is there.

Offer & product strategy Positioning Pricing
02 🛒

How do we sell it?

Build the system that turns attention into customers.

Funnels Email Customer journey
03 🚀

How do we launch it?

Take the offer to market without winging it.

Launch strategy Paid acquisition Creative
04 📈

How do we grow it?

Turn one successful product into a stronger creator business.

Recurring revenue Upsells Next offers

I've been behind a lot of creator businesses 👀

50+
creator businesses worked with
12–14
managed simultaneously
4+
years inside the creator economy
Offers
Funnels
Launches
Emails
Ads
Pricing
Memberships
Courses

Don't just take it from me 👀

Real words from creators and founders I've built with.

01 — Results
this one made my week 🥹
02 — Strategic thinking
03 — Ownership
messages I keep forever 💌

“Pull quote 01: the line about the result.”

Creator, education niche

“Pull quote 02: the line about spotting the opportunity.”

Founder, digital products

I build my own business too.

Meet Soft Disco. 🎀

Soft Disco

An activewear + loungewear brand I co-founded and built from zero.

Brand strategy Shopify Paid acquisition Creative Partnerships

I know how these decisions feel when the money and the product are yours. It makes me better at yours.

my other little internet corner 🎀

▶ tap to scroll the feed
@soft.disco ↗
538K
views in the last 30 days
90%
launch #1 sell-through
2/2
profitable launches

Have an audience? Let's turn it into a business.

There's no copy-paste creator business, so I don't sell a copy-paste strategy either.

30 minutes. No awkward sales pitch.

We'll look at where your business is now, where the biggest monetization opportunity is, and what I'd do next if it were mine.

Book a free 30-min strategy call ↗

I only take on a limited number of creators at a time 🌺

Strategy call — 30 min Free